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Iota launches u-blox-enabled GSM-Bluetooth hub for

Iota launches u-blox-enabled GSM-Bluetooth hub for Android

FLEX device seamlessly shares your mobile connection with Android devices

Reston, Virginia and Seattle, Washington, January 5, 2011
– Iota, a US-based innovation leader in consumer connectivity, has selected u-blox’ LEON GSM modem to power a revolutionary new device, the Iota FLEX. The unique, wearable FLEX Clip is capable of sharing GSM/GPRS voice and messaging connectivity with Bluetooth enabled Android devices such as notebooks, tablets, and handheld personal media players, plus other Bluetooth devices such as cordless phone systems, and personal navigation devices.

“The concept is simple: consumers want the freedom to seamlessly access a mobile connection via any one of their devices, not just their mobile phone. The palm-sized FLEX Clip makes a subscriber’s mobile connection and personal profile available on any one of his or her portable devices nearby” said Russ Stromberg, Iota founder and CEO. “With help from u-blox, we have expanded mobile connectivity well beyond the mobile phone.”

“We are very excited that our LEON GSM/GPRS modem is an integral part of the Iota FLEX. This is a truly new and innovative solution that opens up mobile connections to a huge range of Android-based devices, giving consumers a higher level of convenience and connectivity” said Nic Papadopoulos, President, u-blox America. “It also gives developers of Android-based applications and devices a vast new area to develop new and innovative voice and messaging applications.”

The Iota FLEX holds the user’s mobile “identity”: phone number, SIM card, and wireless network access, freeing the user from only using their mobile number with one mobile phone.  Their identity then follows the user to any Android device, seamlessly switching to whichever device is in the user’s personal space, via Bluetooth. The user places or receives calls and messages through a simple application on the Android device.

The sleek, stylish FLEX is small and fun to wear – it can clip to a pocket or handbag, or slip inside a backpack or briefcase. For more information about the Iota FLEX, visit www.iotahq.com

For more information about u-blox’ LEON GSM/GPRS module, visit www.u-blox.com/en/wireless-modules.html

About u-blox
u-blox is a leading fabless semiconductor provider of embedded positioning and wireless communication solutions for the consumer, industrial and automotive markets. Our solutions enable people, devices, vehicles and machines to locate their exact position and wirelessly communicate via voice, text or video. With a broad portfolio of GPS modules, chips, and software solutions together with wireless modules and solutions, u-blox is uniquely positioned to enable OEMs to develop innovative solutions quickly and cost-effectively. Headquartered in Switzerland and with global presence in Europe, Asia and the Americas, u-blox employs 200 people. Founded in 1997, u-blox is listed on the SIX Swiss Exchange.
(www.u-blox.com)

About Iota
Iota is a Seattle-based company that is bringing the power of national voice and text to Android-based touch screen tablets and other mobile internet devices. Iota’s first product, FLEX is fun and easy to use – a fashionable wearable device that delivers GSM phone capability to tablets and other devices via Bluetooth. FLEX is unlocked and works with GSM networks globally, including AT&T and T-Mobile in the United States. Iota empowers customers to effortlessly connect on any device - not just their cell phone.
(www.iotahq.com)

 
 
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